“In photography there is a reality so subtle that it becomes more real than reality.”
— Alfred Stieglitz
The most immediate way to grab a person’s attention is through a visual. Social Issues Photographers understand and use this to amplify their work.
Social issues photography raises awareness on social issues. This form of photography can either capture the raw feeling of a moment, the oppressive reality of anxiety or convey a strong message through its visual.
I believe this type of photography is greatly needed in the age we are in, as a form of expression to raise awakening on taboo issues. It creates a medium to document the plights of those who are facing the issues and it can expose the social ills that need to be rectified. This is the age where change is becoming dominant and this photography awakens unity in people and inspires change.
The distinct part of a social issue photography is that it tells a story and it is a story on its own. It can also have a special focus on an issue and it intends to give a voice to the voiceless to achieve social goals. The visuals usually convey an emotion, a thought that intends to have an impact by shedding light on suffering. It can be accompanied by a slogan, strapline, quote or powerful words to add to the effect to the image.
“Taking an image, freezing a moment, reveals how rich reality truly is.”
It can be used as a tool in which consciousness on collective issues can be created. The aim is to create unity through the image and impact a strong group of influencers that will help bring change to an issue. The purpose is to awaken people’s desire to fight the social injustices that exist within our society.
Creative Photography in Advertising
Creative photographers usually work with brands and corporate businesses using this type of photography to raise awareness or send a message for the own agendas. These photographs help corporates or businesses in their marketing. The photographer can be in-house or outsourced. However it is an important aspect of business.
Photographers will use graphic design skills to play with visuals and design element to put together a message in one image. By using creativity tools such as Photoshop, Illustrator, InDesign and many other skilful techniques you can enhance or repurpose an image. The creativity in the photography is optimised for campaigns of the marketer.
Become A Professional Photographer
To become a Social Issues or Creative photographer, you will need to study a photography course that will prepare you for this market. You will need to learn how to extract emotion and expression in a single capture. The course will expose you to other photographic work where they can be inspired.
The photography course will develop and establish your visual career. Portfolios of your work are basically your resume in this industry that will launch you as a photographer and give you recognition.
As a professional in the market you need to be aware of what will make you stand out from your photography competitors. It is the ability to define your service, product excellence and develop your brand. Your unique photography style and the impact you build on social media will give your brand a strong voice.