Journalism in the Digital Age

man facing media
How to Successfully launch your Career in the TV and Film Industry
March 7, 2018
Visual Trend: Social Issues and Creative Photography
March 7, 2018

Journalism has undoubtedly evolved over the years. In modern journalism, reporters don’t necessarily rely on going out into the field to find stories and waiting for a story to be printed. There is a digital world that has emerged. Journalists now use this technology as a tool to enhance their reporting. Journalism today exists in a fast-paced and immediate digital world that is rich with pact content. The readership of newspapers, has seen a significant decline over the years, the deterioration has impacted many other print publications.

When we look at media houses today, most of them have a digital platform as an alternative or main issuer.  Readers don’t have to wait for a publication to be released or the news at seven o’clock. They can simply go on to the internet to find out what is taking place around the world. Most media houses can now call their online audience, their primary audience when comparing the impact to the print audience. For journalists in this era, it is vital to stay on top of things, be socially connected and use the content available in the digital space to edify your work.


How Technology has changed Journalism

female journalist at news conference

The way we interact today has transformed through technology. We have Skype, Virtual meetings, live streaming and much more. However, face-to-face interviews, real-time experience are still and will always be relevant and timeless. You’re able to interpret emotion from a person when they are sitting with you and are comfortable to share. You’re able to tell a story better when you are part of it- feeling, seeing and hearing it.

Good storytellers are usually the ones who are present at the scene. Content created that you get from a face-to-faceterview becomes exclusive and internet users often source that information. Original content and interviews is always valuable once it is shared on the internet.

When you build relationships and engage with people, you are able to extract additional information and truth. Reporters can also convey their personal perspective and really get into the core of a story through the experience.


What technology is used in journalism?

There’s a range of technology tools journalists use today such as Video, Social Media, Publishers, messaging apps and mobile alerts for news and newsletters, compelling people to sign up/ sign in. There is a concept called crowd learning, which is computer and machines analysing people’s data, and artificial intelligence which is also incorporated in today’s journalism.


What is a content creation for digital media?

A huge element of creating online content is doing a lot of research. Content can be generated through information on what people are saying about the topic online, the dimensions, and statistics available, and general interests around the topic. The writer can then tie that in to their writing with a personal touch.

The forms of content creation include websites, blogging, photography, videography, online commentary, social media accounts, editing and distribution of digital media.

This type of writing can consist of but does not rely on personal experience of the content created. However because the writer for online content understands the SEO technicalities and what the trends are online, they are able to produce relevant and effective content.

This is a common way of how brands and products are able to push their agendas through content that is thinking about their audience. The more investigation a news site provides, the more content it generates and the more site views they gain.

Creative Writing in Online Media

There will always be a need in the market for creative writers and thought leaders. People connect with a voice and a point of view and creative writers understand this. For people to have interest in your article, it has to be captivating, it has to show feeling and authenticity.

People don’t embrace cold journalism or direct marketing, but they want to feel part of an experience. Creative writing is usually dialogue based with a lot of imaginative language. Developing a creative writing skill is necessary for the digital space.


Branding in the Digital Age

writer writing on paper sheet

Some of the best writers work for agencies and brands that create content for specific. Brands have created a space for content writers to be part of their marketing. Brands have evolved from being disconnected to their consumers and they now emerge as ‘caring’ brands.

The online marketers writing the content are there to create a relationship between the brand and the people. Brands now realise that people have a powerful impact on the brand’s success. The contact between brands and people is especially dynamite through social media. Brands then create personalised content to tailor the experience of their consumers.

Journalists can now take the path of becoming Content writers, Online Media strategists, Copywriters, Bloggers, Social Media Managers or Marketing strategists because of the vast opportunities in this growing sector.


The role of Social Media in Journalism

Social Media is definitely becoming a news generator and a platform to share the news. Today ordinary humans have the power to make their voice heard through social media. Influential figures drive thoughts and create news by what they share on social platforms.

The sharability of news is more instant, easily accessible and effective through vast the usage of social media.

The voice of the Social Audience

Social media has a voice in defining what’s popular and what’s trending. Content producers are able to pick up what the popular interest of the majority is and how it impacts them.

The online marketing sector understands the role of social media and provides useful and relevant content to draw attention to their brand or product.

Today we have some of the most powerful social media pages for brands and products. These pages have a massive audience reach where they can initiate thoughts or conversations and gage feedback.


The future of Journalism in the Digital age

The market for online media is one that is influential, effective and won’t die down anytime soon. With technology progressing even more in future, digital content will stay at the top. The innovation of creative tools to create content will only build the supremacy of reporting.

To establish a journalism career, you will need to study a journalism course that will prepare you to enter the industry. Through learning, students now start their careers with portfolios of their work in the form of published stories, videos and audio clips, which is a great advantage. This will showcase their skills to potential employers and make it easier for them to secure work.

The digital platforms and tools have created a massive change in how conveniently we receive news. We can therefore say that the digital age has advanced journalism and created more opportunities for journalists. Digital media is a great channel to distribute and look at for news.


Khanyie Dlamini

Content Creator at Educor Holdings
As a writer in the education sector I am passionate about nurturing people in their careers, wellness and personal growth. I focus on a variety of illuminating topics that are helpful to people’s growth and success. I hope to inspire people to feel motivated to live up to their full potential and know they can have an optimistic and prosperous life. My intention is to contribute to an empowered nation that makes great choices and positive change. Personally I enjoy the world of fashion and keeping up with the trends. I have great interest in digital trends and the impact of social media in today’s world. I enjoy learning from other creative people. I value having purposeful relationships with people who have great visions that align with my own.

Comments are closed.